Few stories illustrate the power of The Values Advantage better than Craig Johnson’s.

When Craig wrote the foreword for my book, he didn’t just share theory—he shared measurable transformation. After a decade as Chairman, President, and CEO of a super-regional insurance company, he doubled revenue,...

When Lane Jones agreed to deliver the midday keynote at our 2026 LeadershipLegacy Experience on June 12, I knew immediately we were gaining far more than a powerful speaker. We were welcoming a true partner in the next chapter of our work.

I first met Lane through Maxwell Leadership, where she prod...

As leaders, we often focus on developing our teams, guiding them toward success, and driving organizational goals. But one critical truth stands out: your personal development is just as important as your team’s. Self-awareness is the cornerstone of this growth, serving as the bridge between who you...

For more than two and half decades, Cindy and I have worked incredibly hard at coming to terms with our worth and overcoming self-imposed limits. We’ve each approached the process a bit differently but praise God we’ve been able to do it together. That said, there have been plenty of times where we’...

I don’t think there’s been a topic we’ve worked through in this look at Leveraging Leadership Growth that hasn’t tied back to trust; finding a mentor, having candid conversations, maximizing the return on investment in relationships, mentoring others, displaying humility, and definitely with earning...

If you’ve been disciplined enough to consistently (and fanatically) follow the simple framework for instilling the core values you’ve defined into your organization’s culture, I have no doubt that your grass is at least starting to be incredibly green - to anyone on either side of the fence. And the...

Let’s consider Gino Wickman’s statement again: “Once they’re defined, you must hire, fire, review, reward, and recognize people based on these core values. This is how to build a thriving culture around them.” If we’re willing to take this to heart and consistently act on everything according to our...

Having detailed why a framework for building the foundation of our organizations around our core values is so important and now having three simple steps in laid out to serve as the framework - consistent communication, keeping our values visible all the time, and intentionally weaving them into eve...

I remember hearing a story about an old man who’s wife was in tears. He reluctantly asked what was wrong and she replied that he clearly didn’t love her any more because it had been years since he told her so. He scoffed and said, “I told you that I loved you when we got married. I’ll let you know i...

Let’s assume there’s a gap between the impact we want to make by living out our core values and the impact that’s actually being made through our team’s actions. Even if that gap is incredibly small, there’s always room for improvement - assuming we’ve done the work to solicit the kind of alliance f...

Developing clarity around the specific impact we want to have on everyone we’re serving through our core values will require focus. Building strong alliances with trusted sources we can count on to provide us with candid feedback on how we are (or aren’t) living up to those values takes time and inc...

As with so many of companies “that more than 80% published an official set of corporate values on their website” having definitions posts - or even detailing a picture of what we want those values to mean - makes little impact if that’s not what we’re actually known for. Wearing a He-Man costume at ...