Lane Jones Brings Branding & Values Alignment to LeadershipLegacy '26
May 03, 2026
When Lane Jones agreed to deliver the midday keynote at our 2026 LeadershipLegacy Experience on June 12, I knew immediately we were gaining far more than a powerful speaker. We were welcoming a true partner in the next chapter of our work.
I first met Lane through Maxwell Leadership, where she produced high-impact events and consistently showed up with excellence and heart. What struck me most wasn’t just her professional skill—it was how she lives values. In her prologue for my book The Values Advantage, Lane captured it perfectly:
“Leadership isn’t about the microphone or the title. It’s about how you choose to live your values when no one is applauding… Wes and Cindy demonstrated that the truest form of leadership is service, and that values are the foundation that make such service possible.”
That’s Lane. She doesn’t just talk about alignment—she builds it into brands, teams, and cultures in a way that creates lasting impact. Her session, “Branding & Values Alignment: Making Your Leadership Visible,” will show leaders how to translate the core values they’ve clarified in the morning into a brand and culture that attracts the right people, inspires loyalty, and drives real results.
This keynote is especially timely because Cindy and I are officially launching our People Optimization System at the event—and Lane is stepping in as a key strategic partner.
Here’s what that means for you:
The Values Advantage Framework Implementation Guide (which many of you have already begun using) forms the foundation. It gives leaders a clear, repeatable process for identifying, living, and scaling their core values. Lane’s expertise in branding and marketing will help leaders take that foundation public—aligning their internal culture with their external presence so their organizations become magnets for talent, clients, and opportunity.
Together, we’re creating something leaders have been asking for: a complete system that moves from values clarity → daily embodiment → visible brand impact → optimized people performance. This isn’t theory. It’s the practical next step for organizations that want their values to show up in every hiring decision, every client interaction, and every leadership choice.
If you’ve ever wondered how to make your values more than words on a wall—how to turn them into a competitive advantage that shapes culture, strengthens teams, and builds legacy—Lane’s keynote and our new partnership will give you the tools and momentum you need.
Join us Friday, June 12, 2026 at the Atlantic Union Bank Center for a full day designed to equip you with exactly that. Lane’s session sits at the heart of the experience, bridging our morning framework work with the powerful closing keynotes and actionable insights from our executive panels.
Visit dove-development.net/2026-leadership-legacy-experience to reserve your seat today or reach out to us directly for group discount details.
We can’t wait to see what becomes possible when values-driven leaders partner with experts like Lane Jones to build something that truly lasts.
Let’s make values your advantage—together.
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