Core values matter in everything we do. Core values are the foundation of who you are - as an individual and as an organization.

A value is something you care enough about to lead from that place. 

Values influence and guide our behavior. 

Because company culture matters in everything we do and...

More than ever, the topic of core values and specifically how to better ingrain core values into an organization's culture comes up in our leadership conversations. Anytime we talk about core values and how to keep them relevant, we have to talk about company culture. 

No matter what company value...