Offering More Than The Competition!

I floated several different ideas for the title of this post by Cindy before landing on “Offering More Than The Competition”... She shot them all down! She said they were each accurate but would likely send the wrong message. As I was studying some material on The Model of Human Behavior yesterday, I read something from Dr. Robert Rohm stating “It takes a good C type personality to complete the loose ends of a D.” And thank God I have one…

Since I ended up going with a more appropriate title, rather than something that would have toed the line a bit, let’s jump straight to the main course. We looked at the importance of telling the right story in the last post, That matters! But we still need to make sure we can provide them with something more tangible to get them in the door!

Those of us who are blessed to live in the Shenandoah Valley of Virginia may not always realize how great our job market has historically been. In addition to many great...

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A Good Name is Better Than...

As we’ve worked through some recruitment and retention strategies, we’ve really dug into the importance of creating an atmosphere the best people rarely choose to leave and we’ve looked at how that has a direct impact on getting them engaged in the recruitment process. When we do that over a long enough period of time, momentum begins to kick in! By that time, someone on the outside looking in could easily believe the entire cycle simply fell into place…

In reality though, being intentional about investing the proper time, energy, and resources into developing our existing team members and building up the new ones that come onboard, all while showing genuine appreciation for what each individual contributes, can be incredibly hard! While I could certainly argue that doing this requires significantly less cumulative effort and yields vastly better results than continuously filling a revolving door with candidates, each single action is always more difficult...

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Another Way Employee Retention Impacts Recruiting

Once we’ve invested the time and energy into building a culture that our best team members are proud to be a part of and rarely choose to leave, the costs we incur in the recruiting process drops just because we’re not constantly chasing another warm body to fill a hole. But this is also when we start seeing something else that has a tremendous impact on the effort we have to put into our recruiting process!

When we’ve built a culture that team members buy into, we show them genuine appreciation for what they contribute, and we provide them with competitive wages for the service they deliver, they’re almost always excited to share that story with the best people they know. Think about it, how many times have you been with a friend you respect and heard them share some sort of frustration about the organization they’re working for? Isn’t it natural to want to help them out if we can, especially if we know they’re a good person with a strong...

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Aligning Intentions with Perceptions

Even after doing all the things we’ve looked at through the last several posts to ensure we’re on the right track to being able to exceed expectations with each person we interact with, there can be a huge gap between what we intend and what they perceive! Nearly all of us have grown up hearing just how important it is to follow The Golden Rule by doing unto others as we’d have them do unto us. But there are times with even the purest of purpose, things can go awry…

Have you ever met someone who seems to view the world through a pair of rose colored glasses? You know, one of those folks who can find the best in any situation… Hope about someone who can brighten just about any room simply by walking out of it? I’m not sure what color their glasses are, but they probably don’t have that same rosy tint!

Cindy and I were in a training session a few years ago where the instructor divided us into small groups and challenged each group to review...

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