Available now
The Values Advantage
The foundation for leading with a clear purpose.
The People Optimization System™
The Advantage Series
Seven books. One system for leading, and measuring, the part of business most people still call intangible.
by Wes & Cindy Dove
Leadership isn't intangible. It has a real cost.
In What's KILLING Your Profitability?, Wes put a dollar figure on the people side of business, the part most organizations call soft or intangible. He also found that most organizations have nothing in place to measure or track it.
The Advantage Series closes that gap, one pillar at a time. Each book takes one piece of how people are led, from values and direction to communication, leadership, growth and experience, and gives you practical ways to strengthen it. The People Advantage brings them all together and shows how to measure every one.
The Books
Start with the foundation, then follow each new release.
Coming April 2027
The Direction Advantage
Clarity that moves an entire team forward.
Coming June 2027
The Communication Advantage
The system that makes every other pillar work.
Coming July 2027
The Leadership Advantage
Building leaders at every level of your organization.
Coming August 2027
The Growth Advantage
Building organizational capacity by growing on purpose.
Coming September 2027
The Experience Advantage
Why they stay: building loyalty from the inside out.
Coming February 2028
The People Advantage
There's no profit without people, and how to measure every pillar.
Be part of every release
Join The Advantage Launch Team and help each new book reach the leaders who need it. We'll let you know when every release goes live.