In-Person Workshop with Wes & Cindy Dove and Lane Jones

Outcomes & Deliverables: By the end of the workshop, your business will have:

• A documented social media strategy tailored to your business goals and customer base. This is essentially your roadmap for the next quarter – no more ad-hoc posting, you’ll have clarity on what to do and why.
  
  
• A 90-day content calendar (with flexibility built-in) populated with post ideas, themes, and a posting schedule across “your social media channels” (whichever platforms are relevant for you). This calendar is a huge time-saver and ensures consistency.
  
  
• Employee advocacy plan & guidelines: You’ll walk away with an initial employee advocacy program outline – which team members will be involved, how often they’ll be encouraged to share, and what incentives or recognition you might use to keep them engaged. Plus, you’ll have a basic social media policy covering employee participation. This sets up the leadership framework for you to lead the program confidently.
  
  
• Team alignment and enthusiasm: Perhaps most importantly, your leadership and staff will be on the same page. We’ll have transformed skepticism or confusion into enthusiasm – your team will understand how their social media efforts help the business and feel motivated (employees often take great pride when they’re trusted as brand advocates). This cultural alignment is something many businesses lack; you’ll have a head-start in cultivating a pro-social media culture.
  
  

Knowledge & Confidence: Owners/Managers will gain confidence in leading social media strategy (no longer feeling “in the dark” about digital marketing), and employees will gain confidence in participating. Everyone will know what to do next and how to do it. Instead of dreading social media, you might even start to enjoy it as a team initiative.